But previously, you had to access the individual lenses from your lens tray, or by going directly to the brand’s lens page. These features are widely used, with 250 million-plus people engaging with AR shopping lenses more than 5 billion times since January 2021. Shoppable lenses debuted in 2018, and since 2020, Snapchatters have been able to use AR lenses from Gucci, Balenciaga, Ulta Beauty, and others to try on sunglasses, clothes, makeup, and more. The new tab in your Snapchat lens explorer page will allow you to browse different fashion and beauty brands’ offerings, try them on in augmented reality (AR), and shop directly from the app.Īnnounced on April 28 during Snap’s annual keynote, the new Dress Up feature builds on the app’s existing AR shopping capabilities.

Remember in Clueless, where Cher Horowitz picks out her outfit of the day with the help of a closet-connected computer? That vision of the future from 1995 is now a reality, with Snapchat’s new Dress Up feature.

Cute snapchat outfits